The women in President Obama’s administration banded together and used what they called “amplification” to ensure that they had equal say in every conversation. As Quartz reports, “When a woman made a good point, another woman would repeat it, and give credit to the originator. This made the idea harder to ignore, or to steal.” A former Obama aide told The Washington Post: “We just started doing it, and made a purpose of doing it. It was an everyday thing.” Obama reportedly noticed, and began calling more frequently on women and junior aides.
The amplification technique is also known as shine theory. It works like this: befriend and support successful people in order to promote both of you. New York Magazine puts it more simply: “I don’t shine if you don’t shine.” Writer Ann Friedman elaborates: “When you meet a woman who is intimidatingly witty, stylish, beautiful, and professionally accomplished, befriend her. Surrounding yourself with the best people doesn’t make you look worse by comparison. It makes you better.”